You're too close to your own store.
Connect Shopify, GA4, Google Ads and Meta in about ninety seconds. Get an honest outside read on what's actually costing you money — and one expert-built fix, shipped, every month.
From $99/monthOne task, built and shipped. Pause or cancel anytime.
No card. No call. No demo to sit through.
Flyover · [Store Name]
Reading…
5 things we'd change
- ShopifyConnecting…Connected
- GA4Connecting…Connected
- Google AdsConnecting…Connected
- MetaConnecting…Connected
- 01Product page load 4.1s on mobile−18% est. CVR
- 0237% of Google spend on one dead term$[FILL]/mo
- 03No abandoned-cart flow live—
- 04Top collection page has no copy—
Read-only access. We never change anything without your say-so.
It's not that you don't know what to do.
Monday
You write the list. Twelve things. All of them real.
Tuesday
An ad set craters. You drop everything and fix it.
Thursday
Three things from Monday's list go stale. A supplier email eats the afternoon.
Next Monday
New list. Fifteen things now. The three from last week are still on it.
Six months later
Still on it.
This week
12
- Rewrite the hero on the PDP
- Fix mobile load time
- Negative keywords for Google
- New ad creative — batch of 10
- Abandoned cart flow
- Collection page copy
- Reorder the nav
- Fix the GA4 purchase event
- Shipping copy on checkout
- Post-purchase email
- Update the size chart
- Product feed titles
Monday
You write the list. Twelve things. All of them real.
Tuesday
An ad set craters. You drop everything and fix it.
Thursday
Three things from Monday's list go stale. A supplier email eats the afternoon.
Next Monday
New list. Fifteen things now. The three from last week are still on it.
Six months later
Still on it.
This week
20
- Rewrite the hero on the PDP
- Fix mobile load time
- Negative keywords for Google
- New ad creative — batch of 10
- Abandoned cart flow
- Collection page copy
- Reorder the nav
- Fix the GA4 purchase event
- Shipping copy on checkout
- Post-purchase email
- Update the size chart
- Product feed titles
- Pause the dead ad set
- Call the supplier back
- Reprice the bundle
- Review returns copy
- Win-back email
- Fix the 404s
- Bundle page
- Instagram links
The problem was never the list. It's that you're the only one holding it — and you've been staring at this store so long you've stopped seeing it.
You stopped seeing your own store about eight months ago.
It happens to everyone who builds something. You know why that product page is written the way it is. You remember the reason for that URL structure. You know which ad set used to work. All that context — the thing that makes you good at running this business — is also the thing stopping you from seeing what a stranger sees in four seconds.
Every month we look at your numbers cold, with no memory of why anything is the way it is, and tell you the five things we'd change. Then you pick one and we build it.
No onboarding call. No strategy deck. No six-week discovery. Just the read, and then the work.
We're the stranger. That's the entire product.
Connect, read, choose, done.
- 01
Connect
Four accounts. About ninety seconds. Read-only, revocable from your side any time.
- 02
We read it cold
No onboarding call, no strategy deck, no six-week discovery. Your first Flyover lands the next business day: what's leaking, what's working harder than you think, and the five fixes we'd make first, in order.
- 03
You pick one
Not five. One. The one you pick is the one that gets finished.
- 04
We ship it
Built, tested, delivered to staging for your approval, then live. Two business days for a Tier 1, six for a Tier 3. You review before anything touches your store.
Then next month we do it again — and the month after that, the list is genuinely shorter than when you started.
Pick your symptom. We'll tell you what we'd build.
Landing page, built properly
Tier 3A dedicated page for your best-performing angle. Copy, layout, mobile, speed, tracking. Not a template with your logo on it.
- Your time
- 40 hours if you find them
- Takes us
- 8 hours
- We ship in
- 6 business days
- Moves
- conversion rate, CPA
Included in $500/mo
Ad creative batch, 10–15 assets
Tier 3Break fatigue before frequency eats your ROAS. New angles, not recolours of the one that worked in March.
- Your time
- 40 hours if you find them
- Takes us
- 8 hours
- We ship in
- 6 business days
- Moves
- CTR, frequency, CPM
Included in $500/mo
Product page rewrite
Tier 2The page your ads point at, rebuilt for the person who's never heard of you.
- Your time
- 20 hours if you find them
- Takes us
- 3 hours
- We ship in
- 4 business days
- Moves
- PDP→cart rate, AOV
Included in $250/mo
Product URL and technical SEO restructure
Tier 3Stop bleeding rankings on a structure you set up in year one and never revisited.
- Your time
- 40 hours if you find them
- Takes us
- 8 hours
- We ship in
- 6 business days
- Moves
- organic sessions, impressions
Included in $500/mo
Google Ads search term overhaul
Tier 1Find what you're paying for that you'd never buy. Then stop paying for it.
- Your time
- 8 hours if you find them
- Takes us
- 1 hour
- We ship in
- 2 business days
- Moves
- wasted spend, CPC
Included in $99/mo
Klaviyo flow build
Tier 3Welcome, abandoned cart, post-purchase, win-back. Live and sending.
- Your time
- 40 hours if you find them
- Takes us
- 8 hours
- We ship in
- 6 business days
- Moves
- email revenue %, LTV
Included in $500/mo
Collection page merchandising
Tier 1The page most stores never touch and most customers land on.
- Your time
- 8 hours if you find them
- Takes us
- 1 hour
- We ship in
- 2 business days
- Moves
- collection→PDP rate
Included in $99/mo
Cart and checkout optimization
Tier 2Every step between add-to-cart and paid, audited and rebuilt where it leaks.
- Your time
- 20 hours if you find them
- Takes us
- 3 hours
- We ship in
- 4 business days
- Moves
- checkout completion
Included in $250/mo
Site speed pass
Tier 2Images, scripts, theme bloat and the three apps you forgot you installed.
- Your time
- 20 hours if you find them
- Takes us
- 3 hours
- We ship in
- 4 business days
- Moves
- LCP, bounce rate
Included in $250/mo
Tracking repair
Tier 2GA4 plus server-side events, so your numbers stop disagreeing with each other.
- Your time
- 20 hours if you find them
- Takes us
- 3 hours
- We ship in
- 4 business days
- Moves
- match quality, attribution
Included in $250/mo
Product feed optimization
Tier 1Shopping and Meta catalog: titles, attributes, images, the lot.
- Your time
- 8 hours if you find them
- Takes us
- 1 hour
- We ship in
- 2 business days
- Moves
- feed impressions, ROAS
Included in $99/mo
Review and UGC capture flow
Tier 1Ask at the right moment, in the right channel, and actually put the answers on the page.
- Your time
- 8 hours if you find them
- Takes us
- 1 hour
- We ship in
- 2 business days
- Moves
- review volume, PDP CVR
Included in $99/mo
Tier 1 jobs are an afternoon of focused work, and you could do any of them yourself. That has never been the problem. The problem is that the afternoon doesn't come, the job stays on the list, and every month it sits there it keeps costing you. The higher tiers are the ones you've been putting off for a year.
Need something that isn't on this list? It probably still is — ask. Extra tasks in a month are quoted up front, flat, before we start. No hourly, no surprise invoice.
What a finished page looks like.
Concepts, not case studies. Four brands we invented, built at full fidelity so you can judge the standard rather than imagine it. Real client work goes in the section below this one, the day we have written permission to show it.
The serum that skips the sting.
Bakuchiol, not retinol. All of the smoothing, none of the four-week flake.
Bramble & Bloom
- No retinol purge
- Safe while pregnant
- Works with your SPF
Everyone else
- ×Six weeks of flaking
- ×Off-limits half the year
- ×Pills under makeup
“Three weeks in and my texture is gone. No peeling at all.”
Maya R.
“Finally something I can use while pregnant.”
Devon L.
“Layers under sunscreen without pilling. Rare.”
Priya S.
Bramble & Bloom
Botanical skincare
Landing page, built properly
The big builds. The most of our time, the most craft, and the most to gain.
Built from
- Hero & offerPrice, proof and the button above the fold
- Social proofReviews with a number attached, not adjectives
- ComparisonUs against the thing they already tried
- IngredientsThe claim, and what backs it
- FAQEvery objection that kills a cart
What $99 actually buys, next to what the alternatives actually cost.
Let's be straight with you: $99 a month does not replace a $129,000 hire. Anyone telling you that is selling something. Here's the real comparison.
Birds Eye Commerce
- Monthly cost
- $99–$500
- Tools included
- Yes
- Time to first output
- 1 business day
- Output per month
- 1–3 shipped tasks + 1 Flyover
- Outside perspective
- Permanent, by design
- Commitment
- Pause or cancel anytime
In-house hire
- Monthly cost
- $10,400–$10,800
- Tools included
- No — add ~$330/mo
- Time to first output
- 30–60 days
- Output per month
- Variable
- Outside perspective
- Gone by month two
- Commitment
- Real
Agency retainer
- Monthly cost
- $3,000–$25,000
- Tools included
- Usually
- Time to first output
- 2–4 weeks
- Output per month
- Scoped retainer
- Outside perspective
- Partial
- Commitment
- 3–12 months
In-house figure is the US average base salary for an ecommerce marketing manager — $87,147 (ZipRecruiter, Sep 2026) / $90,850 (Indeed, Aug 2026) — loaded at the BLS private-industry benefits rate; benefits average 30.0% of total employer cost (BLS ECEC, June 2026). Agency range from Darkroom's 2026 DTC retainer survey. Tool stack priced from public list prices, September 2026.
3×
The software alone costs three times what we do. Semrush, Figma, an AI seat and an analytics tool run about $330/month. And none of it builds the landing page.
8 hours
A Tier 1 job takes us an hour. It would take you a day, if the day ever came. $99 is about one hour of a senior Shopify freelancer at Upwork's expert rate — and it buys back eight of yours.
$3,000
The cheapest single-service agency retainer in DTC. That's their floor. It's our 30 months.
Run your own number.
- Doing it yourself
- $62,400 / yr
- Birds Eye Commerce, Tier 1
- $1,188 / yr
- Difference
- $61,212
Your own time, per year
Birds Eye, per year
Every number in this calculator is sourced.
Humans. Using better tools than you have time to learn.
No, an AI does not build your landing page and email it to you.
Real people at Tearaway Media do the work — the same people who've been doing it for DTC and local brands for years.
What's changed is speed. We pay for the AI tooling, we've built the workflows around it, and we run them across every account on the platform — so the thing that took two weeks of your evenings takes us a couple of days of focused work.
You're not buying a robot. You're buying a team that already paid for the tools and already made the mistakes.
Your data
A person reads it
A person builds it
You approve
One task. One team. Delivered to staging for your approval.
What we run it on
The ones we licence are in your subscription, not on your invoice. The rest are your own accounts — we just work in them.
[FILL — real, approved client results only]
BUILD NOTE — not for production
This section ships empty on purpose. Populate only with real results you have written permission to cite. Format per card: [task performed] → [one metric]. Delete this note before launch.
[Awaiting first approved result]
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Read-only. Revocable. Yours.
We request read-only scopes on all four platforms. We can see your data; we cannot spend your money or change your store.
Nothing goes live on your store without your explicit approval. Everything is delivered to staging or as a draft first.
Revoke our access from inside Shopify, Google or Meta at any time, without talking to us.
We don't sell, share or resell your data. Aggregate benchmarks, if we ever publish them, are anonymized and opt-in.
[VERIFY — data retention and deletion policy]
Three sizes. One task of each. No calls.
Tiers track how big a job is and how much it moves. Every plan includes one task at its own tier, plus one at each tier below it — nothing metered, nothing quoted, and the catalog tells you which tier anything is before you subscribe.
Tier 1
Where most stores start
$99/month
Contained fixes. Fast, focused, and they stop something leaking.
- One Tier 1 task, built and shipped
Shipped in 2 business days · about 1 hour of our hands-on time
Tier 2
$250/month
Rebuilds of things that exist and aren't working. More of our time, and more movement.
- One Tier 2 task
- Plus one Tier 1 task
Shipped in 4 business days · about 3 hours of our hands-on time
Tier 3
$500/month
The big builds. The most of our time, the most craft, and the most to gain.
- One Tier 3 task
- Plus one Tier 2 task
- Plus one Tier 1 task
Shipped in 6 business days · about 8 hours of our hands-on time
Every plan, every month:
- All four data connections — Shopify, GA4, Google Ads, Meta
- A monthly Flyover: what we'd change, in priority order
- Every tool we use, included
- Direct line to the person doing your work
- Pause or cancel anytime
No card to see your first Flyover.
Need a second task at your own tier in the same month? Quoted flat, up front, before anything starts. No hourly billing, no change orders — and we tell you the tier before you commit, not after.
Questions you're about to ask.
Is it really one task a month?
What counts as one task?
How fast?
Will you change things on my store without asking?
What if I don't agree with your suggestions?
Is this AI or people?
I already have an agency.
What if I want to stop?
Can I roll tasks over?
Ninety seconds for an outside opinion you can't give yourself.
Connect four accounts. Get your first Flyover free. If what we see doesn't tell you something you didn't know, don't subscribe.
No card. No call. Cancel any time after.
Not ready to connect anything? See a sample Flyover →